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Session

The Impact of Hyperautomation in the Service Sectors – What are the Opportunities and Challenges for Industries such as Customer Service, Financial Services, Transportation, and Logistics?

3 | Challenge Your Peers Session

Monday, June 24

04:50 PM - 05:40 PM

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  • How can hyperautomation be used to integrate legacy systems and modernize outdated business processes?
  • What are the most common challenges organizations face when implementing hyperutomation?
  • What are the key criteria organizations should consider when selecting and implementing hyperutomation solutions?
  • In a transitional period where many companies are concerned about workforce displacement, how can hyperautomation contribute in such a scenario?
  • We have observed that automation has taken over repetitive and operational tasks. How do you see hyperautomation supporting leadership in their daily routines?
  • What are the implementation challenges and best practices to ensure that automation does not negatively impact the customer experience?
  • What are the main challenges and opportunities in implementing sustainable automation?

Speaker

Rodson Varella

Automation Engineer - Financial Reporting (RPA), BASF

Rodson Varella is an accountant who possesses a unique passion for automation engineering and data applied to finance. He has dedicated 5 years of his career working closely with BASF in this field. With 15 years of experience in dealing with the most complex tax system in the world. Additionally, over the past 2 years, he has been actively immersing himself in understanding the automation needs specific to the German market. Rodson's diverse skill set and deep knowledge make him an invaluable asset in bridging the gap between finance and technology.

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Company

BASF

https://www.basf.com/global/de.html
BASF, one of the world's largest chemical companies, is a global leader in sustainable solutions for agriculture, nutrition, chemicals, and materials. With a legacy spanning over 150 years, BASF is committed to creating chemistry for a sustainable future. Through innovation and collaboration, BASF develops products and solutions that address the challenges of today and tomorrow, striving to improve quality of life while preserving natural resources. With a presence in over 90 countries, BASF leverages its expertise in chemistry to contribute to a more sustainable and resilient world.
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