Automation beyond RPA – How Banco Santander is achieving rich automation profits through Intelligent Automation and Change Culture implementation. Banco Santander has transcended traditional Robotic Process Automation (RPA) boundaries by embracing Intelligent Automation and fostering a culture of change. This strategic shift has enabled the bank to unlock significant automation profits, going beyond mere task automation to encompass more complex processes and decision-making tasks. By integrating advanced technologies such as machine learning and natural language processing, Banco Santander has enhanced operational efficiency and customer experience while driving cost savings. Central to this success has been the bank’s focus on cultivating a culture that embraces change and innovation, empowering employees to actively contribute to automation initiatives.

• How did Banco Santander transition from traditional RPA to Intelligent Automation, and what were the key factors driving this strategic shift?
• How has the implementation of Intelligent Automation contributed to Banco Santander’s operational efficiency and customer experience enhancements?
• What strategies did Banco Santander employ to foster a culture of change and innovation, ensuring successful adoption and integration of automation technologies across the organization?